Choice-Free Supermarket

“In reality, many choices are between things that are not that much difference...”As options multiply, so does our time and effort.

So, why bother cracking your head deciding? In <Choice-Free Supermarket>, there are no better options, only the best.

/ print design, moving images.


<Choice-Free Supermarket> intends to introduce a new way of shopping by offering no options. This series of prints and digital posters aim to promote the concept to the public.  

risographed prints




outdoor mockup.


digital posters.