How Does One Choose From–
80,000 Starbucks drink options to choose from; 12 million products offered in Amazon...
Does increased oppoturnity for choice makes us happier?
80,000 Starbucks drink options to choose from; 12 million products offered in Amazon...
Does increased oppoturnity for choice makes us happier?

How Does One Choose From– is a series of publications focusing on one of the biggest e-commerce site– Amazon. The publication makes use of concertina fold to showcase the idea of abundance.


